Why Server Response Time Is Important

The next most dreadful thing you can face after suffering downtime is your website being too slooooooooow.

So, is your site fast? There are plenty of resources that you can use to check your site’s speed which usually provide the following information:

Your site takes about 3 seconds to load. Is that good? Let’s see.

There are two components to your site’s speed: how your website’s server works and how your site performs in general.

Your site’s performance is your territory, so it is all your responsibility if it crawls because it is too heavy and requires optimization. These issues are yours to tackle and they can be taken care of, e.g. by reducing the website’s weight, resizing images, CSS, JavaScript etc. (PageSpeed Insights gives a lot of advise on this subject). However, it’s up to you whether you do it or not.

Your server works, but you cannot directly influence it. This is because your server’s speed is your web hosting provider’s territory. Even though the response time is an essential part of your server’s performance, you cannot make it work faster (or better).

Server response time depends on a number of factors, the main ones being:

  • The server lacks power,
  • Cheap maintenance,
  • Insufficient attention given to security issues.

Once again, there is nothing you can personally do to affect the situation directly, BUT you can check whether your websites’s server response time is good enough.

Why do you need to do this? Here is why:

You have just got a few seconds to ensure that your page fully loads and grabs your visitors’ attention. Otherwise, you will lose them because no one wants to wait for 10+ seconds these days. Here are some eloquent Kissmetrics statistics on the subject:

The page load speed is as important to your website’s success as uptime is. The same things are at stake here:

When your pages are slow, you will definitely lose both.

As long as it’s not in your power to speed-up your server, that is exactly why you might need a new provider, especially if you are on shared hosting.

While there are large companies that possess a large number of servers, they are not necessarily as diligent and dependable as their smaller, less well-known competitors who provide cheaper offers and make much more of an effort to keep their servers happy. There are providers out there that won’t let you down, we know that for a fact.

We can be of assistance here in the following ways:

  • You can check response time by using our HRANK too,
  • You can check your hosting provider’s average response time (all hosting Shared IPs* will be taken into consideration) and see whether it is better or worse than what you currently have,
  • You can check the speed of the Shared IP* on sale at the moment, as well as the average that is provided by a given provider (you can easily learn its IP address from the hosting support).

Thus, by having all of the data to hand, you can make your own comparisons and draw your conclusions about the right choice of provider. Maybe it’s time that you benefited from such a change.

Judging by current trends, we can definitely say that a good web hosting will be a “must” in the near future. So, it is good that you now have our assistance to help you make a more informed choice. After all, this is only partly about Google having its own preferences. It is much more about gaining your customers’ trust and the impact that the server response time will have on your conversion, orders, sales and revenue.

* 1 Shared IP contains more than 50 websites.

“50 and more domains rule” means that we take only Shared IPs starting from 50 domains and more – it allows us to cover the maximum number of Shared IPs (~98%) and to provide the most reliable uptime information. We have data about ~150mln websites. We check which web hosting provider they belong to on a daily basis. However, there are only ~12mln websites that comply with our “”50 and more domains rule” (except for Parked Domains). And these are the ~12 mln websites that we ping daily for their uptime and response time.

January 13, 2018, No Comments
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